Irony Chrono Collection
Swatch presents the NEW Irony Chrono collection, a high performance time machine. The debut models capitalize on the new larger cases in stainless steel to exhibit clear, essential design and fine-tuned, split-second accuracy. The stylish bigger format, pure performance and the precisely calibrated chronograph will doubtlessly be appreciated by any fashion conscious man!

Scuba Libre
Swatch surfaces with a new look on life and a Scuba watch with a difference: it’s not just for divers, it’s for the rest of us, too. As we sail the streets of a gridlocked city, board a submarine subway for a storm-tossed ride home, or take the wheel of a sloop in downtown Manhattan, there’s no limit to the power of our imagination when unleashed by passion and the new Scuba Libre from Swatch .

Summer Buzz Collection
Discover the new Spring-Summer “Summer Buzz Collection”. This wide range of new watches includes bright colors, eye-catching designs and the irresistible feeling of summer!

Ethnic Collection
Swatch exerts its passion for style with a new selection of models for the Spring Summer "Ethnic Collection". Browse the adventurous selection of contemporary and stylish designs featuring Aztec inspired patterns.

Denim Collection
Swatch gives a new twist to denim in its Spring-Summer Collection 2013 with a selection of watches featuring denim inspired straps

Classic Collection
Designed with contemporary and chic styles in mind, the new Swatch Spring Collection 2013 features attractive and versatile Swatch watches for all occasions.

SWATCH Est. 1983
As Swatch celebrates 30 years of creating colorful, exciting watches in line with the latest trends, the incredible story of Swatch is embodied in a special 30th anniversary watch 'Swatch Est. 1983'. The New Gent watch features a transparent plastic case and strap with a skeleton dial offering a clear view of the movement within. Key components are highlighted in gold and the word CELEBRATE is printed on the wheel. Printed in gold on a broad silver band are all those extraordinary years, from 1983 to 2013. The ‘Swatch Est. 1983’ watch comes in special shiny gold packaging.

Swatch Roland-Garros
Swatch is delighted to join tennis fans everywhere in anticipating the excitement and high drama of center court action at the Roland-Garros French Open 2013. Celebrating the players and fans alike, Swatch has created two winning special watches, Swatch Roland-Garros Black Smash & Swatch Roland-Garros White Smash, for this year’s event.

Swatch Touch
Swatch Touch brings streetwise fashion to the wrist, showing inspiration from urban rhythms and electronic beats. Swatch Touch watches gives touch-screen access to six digital functions: two time zones, date, chronograph, alarm, timer and beep. You sweep through the functions with ease using finger-taps and sideways scrolls and optional built-in backlight to assure readability under all conditions.

Chrono Plastic
The Swatch Chrono Plastic Collection produces the finest levels of technical excellence, demonstrating the attention to detail and innovation that characterizes all Swatch products.

New Gent Lacquered
A fresh collection of ten sensational watch designs from Swatch confirms the gorgeous use of color and amazing innovation. Inspired by the New Gent, the de-constructed dials of each of these ten Swatch designs expose intricate inner mechanisms and combines stylish lacquered surfaces with a fabulous selection of fashion-forward colors.

The Lady Collection
A breathtaking collection of Lady Originals watches is now ready to be unleashed by Swatch. Created in a selection of ultra-confident shades - sure to suit any mood and put a smile on anyone's face! - and featuring distinctive double-length tour straps, these designs brilliantly embody the feisty and fashion-forward spirit of this iconic Swiss watch and jewelry maker Swatch.

Gifts for Dad
Discover our favorite gifts for Dad.

Gifts for Grads
Congratulate and celebrate the grad in your life with a Swatch!

New Releases
Discover the latest Swatch products!

Bestsellers
Check out our top 20 best sellers; the most popular watches from this month which include the dynamic Touch screen watch and the popular New Gent collection in a variety of contrasting colors.

Watches for Women
Swatch presents you its wide range of watches for Women on the Official US online store.

Swatch presents you its wide range of watches for Men on the Official US online store

Gifts under $100
Searching for that perfect gift? Check out our favorite gifts for under $100.

Gifts for Her
Discover our favorite gifts for Her. From A La Folie to Color the Sky, our colorful watches make the perfect gift.

Discover Vintage Swatch Watches on the Official US online store.

Discover Swatch collectibles on the Official US online store.

Choose a stylish or funky-colored strap to customize your Swatch!

Battery out of order? Change it directly through the Official Swatch US Online Store.