I'm a long-time, multiple buyer, always happy with Swatch owner. For some reason, on this particular watch the plastic strap was not very flexible and did not become flexible over time. Mine kept cracking and coming apart just above where I buckled it.
Swatch was great at providing free replacements but it kept happening. I finally had it replaced with a silicone Swatch band that I chose from another collection. It has been great but isn't pink so the watch lost it's cool solid color appeal.