GENT SINCE 1983
The original plastic Swatch design. Recognized by its´ characteristically shaped case and amazing, fresh designs.
34 mm case, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
NEW GENT SINCE 2010
New Gents are the larger version of the Swatch Original Gent watches. The case size for New Gent is 41mm, while the case size for the Original Gent is 34mm. Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
LADY SINCE 1983
The plastic watch design for woman. Its case is similar to the Gent but decidedly smaller. Plastic cases, with most straps in plastic, silicone or metal. 25 mm case Ø, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
SQUARE SINCE 2000
Polished stainless steel 316L bracelet with multicolored synthetic resin inlays.
«Square» refers to the typical shape of the case.
Colors, styles and designs change to follow the latest trends.
24 mm x 35 mm case, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
CHRONO SINCE 1996
Sporty and fashionable. Some of them have a tachymeter, helping you estimate the speed you are going. Some of the dials are brightly colored, and some models feature glow in the dark hands.
Straps are typically leather, silicone or they have a steel bracelet. Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
THE CHRONO SINCE 2005
Sportive fashionable chronograph watch. Some of them have a tachymeter, helps you estimate the speed you are going. Some of the dials are brightly coloured. On some models the hands glow in the dark. Usually straps are in leather or they have a steel bracelet.
Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
LADY SINCE 1996
First watches made in stainless steel or aluminium cases with the Metal Injection Moulding technology. Irony Lady gives the feminine touch to the Irony product family.
25 mm case Ø, The materials are creative: metal, leather, crystals and textiles, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
MEDIUM SINCE 1995
Designed for women with a casual and fashionable style. Stainless steel and aluminium cases, with most straps in metal, steel or leather.
On some models the hands glow in the dark.
33 mm case Ø, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
AUTOMATIC SINCE 1997
Swatch Automatic models are amazing watches with a self-winding mechanical movement.
All models offer a classic and elegant alternative for the style-conscious man or woman. Available with sapphire glass and
luminescent features on some models. Stainless steel, leather or rubber straps, water resistant (30 m/3 bar), shock resistant.
Designed for classy people with refined tastes and a sure sense of style, BIG CLASSIC is everything the name promises: a big, 41 mm diameter watch head offers a wide-open space to show what a classic is all about. Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
IRONY BIG SINCE 1994
Big modern and bold, designed for men and women. The Big is a real unisex watch. Aluminium case, clean and elegant design. On some models the hands glow in the dark.
Iconic Irony Family, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
SWATCH TOUCH SINCE 2011
Lcd on curved glass with touch function. High tech – no push buttons.
6 Functions (Time t1 + t2, Date, Chrono, Alarm, Timer, Beep on/off), Backlight, Comfortable silicone strap, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
See how it works click here
Swatch Touch Zero One
The new Swatch Touch Zero One kicks off with Five Worlds in One: 5 innovative worlds full of new thrills and chills for players and fans of Beach Volleyball: HIT, CLAP, STEP, COACH and TIME.
Explore them all on your wrist and dig even deeper with the free Swatch Touch Zero One App. Discover more here.
Flik Flak Story Time
For children age 3 and up. These watches are designed to make learning time fun & easy thanks to the characters, Flik & Flak, which are the hands of the watch and pointers of time.
Friends and Heroes
Flik Flak also features popular characters such as: Hello Kitty, Spiderman, Disney, Batman and much more! Every Flik Flak watch is Swiss made. Their power comes from the Swiss quartz movement, they are all shock resistant and can be machine washed (maximum temp of 40°C).
GENT SINCE 1983 The original plastic Swatch design. Recognized by its´ characteristically shaped case and amazing, fresh designs.34 mm case, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
POP The heart and soul of the new Swatch POP Collection comprises nine watches in designs guaranteed to let the imagination run wild.
Three stunning black and white pieces – POPdancing, POPmoving and POPlooking – salute graphical purity. They are joined by a trio of colored creations – POPalicious, POPiness and POPpingpop. Neon meets pop art with a splash on POPover, POPtastic and POPthusiasm.
Pop up your style and create the unexpected!
Africana Swatch puts a mystical twist on fashion with the new Africana Collection.
These tasteful homages to Mother Africa combine the vibrancy of traditional African culture with the energy of major capital cities, all in complete celebration of diversity. Figurative nature elements honor African folk art, while tribute is paid to the savannah landscape.
Discover the hypnotic patterns, explosive colors, and urban cool of Africana today.
Beach Swing Like fresh pineapple juice? And getting caught in the rain? From Rio to Tokyo, Beach Swing promises to make waves in summer 2016.
From parrots to pineapples and melons to mermaids, all the ingredients for a tropical fashion fiesta are on tap.
These are the ultimate party pieces with lasting sparkle to dazzle the dance-floors and celebrate your summer in sandy beach style!
Mika Art Special 2016 This magical new collaboration between Swatch and Mika continues the story that began with the singer's first Swatch three years ago. Inspired by indigenous art from Mexico, Spain, Portugal and the Near East, Mika developed the story and design together with his sister.
MUMU-CUCURRUCUCU, a brilliant New Gent, features a luxuriously engraved, gold-colored dial with bright, geometric designs on the front and back of the silicone strap. The special packaging embeds the watch in a mysterious world full of colors and out-of-this-world designs.
Footballissime This summer, the European Cup 2016 will fill crowds of fans around the globe with enthusiasm. To celebrate soccer, Swatch has created a very special watch: FOOTBALLISSIME.
A portion of the proceeds from the sale of each FOOTBALLISSIME Swatch watch will be donated to Play International in support of its Playdagogie educational programs for children.
Metallix It's time for your wrist to shine – especially when light starts flirting outrageously with metallic surfaces. These bold, hypnotizing new watches never look the same when you look at them twice.
Our designers put the pedal to the metal to show that things are rarely what they seem....
Add some sparkle to your style this season with the magic of Metallix!
Swatch introduces the latest and lightest collection of Irony products, Swatch’s futuristic bi-material watches which blend smooth aluminum with brightly colored plastic for ultra-lightweight fun and statement-making style.
Take a trip to the future with XLite. So sporty and ultra-cool, nothing can compare.
Roland-Garros The tournament has begun and all eyes are on fashion's favorite sport!
Swatch has created two new Roland-Garros models, BELLE DE MATCH and CENTER COURT, with classy looks to suit tennis fans worldwide.
BELLE DE MATCH is a Gent whose watchface pays homeage to the tennis point scoring system. CENTER COURT is a New Gent featuring a mid court design on the dial. Both Roland-Garros Specials come with colorful special sleeves that also feature attractive tennis-themed designs.
Italian designer, architect and artist Alessandro Mendini has won worldwide renown for ground-breaking, surprising, magical work filled with color and positive energy.
An exceptional exhibition opening this fall in Korea, "Alessandro Mendini,The Poetry of Design", includes some of his most famous work for Swatch: five Swatch Art Specials, including the greatly celebrated "Lots of Dots".
ES WAR EINMAL Once upon a time, life was a fairytale. Then Swatch created ES WAR EINMAL to show just how much fun reality can be when you take a cheeky peek behind the scenes.
ES WAR EINMAL turns favorite storybooks topsy-turvy to prove that fact is often far funnier than fiction. You don’t have to have an invitation to a mad tea party to bring the quirky magic of Wonderland to your wrist!
Story time continues with inside stories on an iconic bat and on a vampire whose fangs seem to have plans at midnight...
POWER TRACKING When cool and contemporary are on the agenda, these watches are the ultimate “go-to”. For techy types, there are sleek chronographs and bold skeleton pieces offering a backstage tour of Swiss timekeeping accuracy.
Fans of minimalist design will gravitate to fascinating dials incorporating enigmatic openings, concentric circles or a brilliant minute tracker. Both fun and functional with various color-coded straps, this collection has a watch for everyone. Discover POWER TRACKING today!
Touch Zero One The new Swatch Touch Zero One kicks off with Five Worlds in One: 5 innovative worlds full of new thrills and chills for players and fans of Beach Volleyball: HIT, CLAP, STEP, COACH and TIME. Explore them all on your wrist and dig even deeper with the free Swatch Touch Zero One App. Discover more here.
Club Watch Swatch Club reaches for the stars in 2016!
Everybody's a star at heart, and now thanks to Swatch Club you can wrap the proof around your wrist with the new 2016 club watch: SILVERSCAPE. The camouflage glitters with silver and blues and the deep blue lenticular dial sets everything in motion, letting you view the movement within.
Benefits: • Access to exclusive events! • Access to limited watches! • VIP Treatment at Swatch Stores! • Special Contests! Check out the benefits of the club: click here
Flik Flak Disney Frozen 2016 Girls’ hearts will melt learning to tell the time in a winter wonderland with DISNEY FROZEN ELSA & OLAF. Love is in the air everywhere with HELLO KITTY CUTE MAIL. Muscle meets pink sparkle on HELLO KITTY GYM. Learn to tell the time with the dreamy COEUR DE REVE.
Boys will love the playful dino on the strap of DISNEY THE GOOD DINOSAUR watch. The fantastic gift trio (matching watch, cape and mask) is even more “wanted” than ZORRO himself. The Swiss Made yet exotic DESTINO RIO has its own tropical carnival of animals!
Core Collection Right from the start, Swatch Core Originals watches turned the world upside down. They’re the heart and soul of Swatch creativity and they keep on shaking the watch world with eye-popping colors, amazing materials and arresting design.
These selections are not only trendy, but statement pieces, which vary from the traditional Swatch DNA of Plastic & Silicone watches to our indefinable Irony collections.
POP The heart and soul of the new Swatch POP Collection comprises nine watches in designs guaranteed to let the imagination run wild. Three stunning black and white pieces – POPdancing, POPmoving and POPlooking – salute graphical purity. They are joined by a trio of colored creations – POPalicious, POPiness and POPpingpop. Neon meets pop art with a splash on POPover, POPtastic and POPthusiasm. Pop up your style and create the unexpected!
Rarities We had to do some deep digging to get a hold of some of these...
Explore this special selection of ultra-limited, rare Swatch models! These are super low-quantity, high-end items hand-picked by the Swatch team. From Retrogrades to Right Tracks and more, these stunning models feature unique movements and elaborate designs.
Don't miss out on your chance to acquire these elegant timepieces before they become sought-after collector's pieces!
Sporty Adventure Watches Whether you're getting to know distant cities or climbing 8,000-meter peaks, reward the adventurer in yourself or someone special with a sporty new Swatch to help push your limits.
Equip your wrist so you roam and explore in style!
Digital Watches Swatch Touch brings streetwise fashion to the wrist, showing inspiration from urban rhythms and electronic beats.
Swatch Touch watches gives touch-screen access to six digital functions: two time zones, date, chronograph, alarm, timer and beep. You sweep through the functions with ease using finger-taps and sideways scrolls and optional built-in back-light to assure readability under all conditions.
All Current Watches Presenting a wide selection of the current range of bold, stylish and trendsetting Swatch watches.
From Classic Originals such as Gents and New Gents, to Skins and Ladys, to Ironys and Touch Digitals, to the top-selling SISTEM51 collection, and everything in between.
You're bound to find something uniquely special for yourself or your loved ones!
The latest and greatest has arrived! Browse our selection of stylish, bold and trendy Swiss Made watches that are perfect for any mood or outfit.
Featuring a variety of unique colors, shapes and designs, from the original Gent watches that started the Swatch revolution to the ever popular New Gents, and so much more.
Find the one that’s perfect for you to create your own special Swatch memories!
The latest large-scale Maxis—supersized Swatch Gents designed to hang on the wall. Swatch presents an extra-stylish collection of its celebrated MAXI Swatch wall clocks. These wall clocks are 83 inches tall with 11 inches in diameter.
MAXI's oversized Swatch Gents are designed to hang on the wall. It's the perfect wall clock for your home, office, dorm room, den, or wherever feels right for you!
Since Swatch knows the watches from the dynamic POP Collection are destined to go places, there is a POP accessories range, complete with matching wall watches – just pop it up!
I got this a couple years ago- white is great for showing off a tan!- and I did not have to change the band for 1-2 years. Yes, it had started tearing and was also getting kind of dirty. The sales person told me that I should get a silicone strap instead and that has worked out totally fine. No complaints!
Band has broken twice now Review by Karyn
(Posted on 8/3/14)
The clasp has broken this time. The first time it
was the band that cracked. Beautiful watch, I am wondering if the other white watch with the gold letters is a better one.
Poor Quality Review by em
(Posted on 7/16/14)
Nice looking watch but the strap buckle broke in less than a month and the white strap is looking very off coloured after only a couple of months
probably better to buy this design in another colour
Love it!! Review by JustWhiteLover
(Posted on 7/3/14)
Beautiful watch. I have it for over four years, love it!!
Strap broke less than 1 year... Review by Chris
(Posted on 2/10/14)
I've been buying Swatches for 20 years and I have noticed a HUGE difference in the quality of the straps in recent years. I received the white classic watch for Christmas 2012 and the strap broke in less than a year. I love watches and have several; this watch is not worn on a daily basis...not even a weekly basis. The strap broke at the hole where it is fastened...no excessive wear. Very disappointed in the quality. So sad...
Broken strap Review by Ellen
(Posted on 1/22/14)
I did love this swatch, but the plastic strap broke after very few earrings. Not a great value.
Wish it was better made! Review by CD
(Posted on 9/12/13)
I love my white swatch but it has broken several times. The plastic strap wears out or the clasp (also plastic) breaks. I took it into the Swatch store in NYC expecting them to give me a free replacement, but no luck. I love this watch but I don't know if I can justify buying a third band in three years!
Unresistant strap Review by Anita
(Posted on 5/3/13)
I got my watch from mid of February 2013, it looked really nice, i loved it, but now my strap's clasp have broken because i caught it at table edge. Really unresistant. I think it is not worth to invest in a new strap, because it can broke shortly again.
Not worth my money Review by meaty
(Posted on 1/31/13)
I got this watch for less than a month and the top of the latch broke on its own. I cant wear my watch anymore because I cant fasten it. It broke while I reached under my desk to get a textbook. I called in and they said I would have to buy another one. Other watch companies have metal latches instead of plastic latches. This is the first and last time I am getting a swatch.
LOVE this watch Review by WatchyGirl
(Posted on 1/7/13)
I got this watch for my birthday and I love it so much. It looks really nice and the quality is fantastic. But, it ticks kinda loud. But other than that, it is really good