GENT SINCE 1983
The original plastic Swatch design. Recognized by its´ characteristically shaped case and amazing, fresh designs.
34 mm case, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
NEW GENT SINCE 2010
New Gents are the larger version of the Swatch Original Gent watches. The case size for New Gent is 41mm, while the case size for the Original Gent is 34mm. Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
LADY SINCE 1983
The plastic watch design for woman. Its case is similar to the Gent but decidedly smaller. Plastic cases, with most straps in plastic, silicone or metal. 25 mm case Ø, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
The Swatch Scuba Libre collection is available in standout fashionable colours, suitable for both men and women. The date function is clearly readable and straps come in silicone or nylon. 44mm case Ø, Water resistant (200 m/ 20 bar), Shock resistant, Quartz precision.
SQUARE SINCE 2000
Polished stainless steel 316L bracelet with multicolored synthetic resin inlays.
«Square» refers to the typical shape of the case.
Colors, styles and designs change to follow the latest trends.
24 mm x 35 mm case, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
CLASSIC SINCE 1997
The lightest and thinnest (3.9 mm) watch that Swatch makes. Colorful, stylish and always contemporary.
34 mm case Ø, Elegant design, Minimalist, Silicone, Stainless steel, Textile, Plastic straps, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
CHRONO SINCE 1996
Sportive fashionable chronograph watch. Some of them have a tachymeter, helps you estimate the speed you are going. Some of the dials are brightly coloured. On some models the hands glow in the dark. Usually straps are in leather or they have a steel bracelet.
Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
LADY SINCE 1996
First watches made in stainless steel or aluminium cases with the Metal Injection Moulding technology. Irony Lady gives the feminine touch to the Irony product family.
25 mm case Ø, The materials are creative: metal, leather, crystals and textiles, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
MEDIUM SINCE 1995
Designed for women with a casual and fashionable style. Stainless steel and aluminium cases, with most straps in metal, steel or leather.
On some models the hands glow in the dark.
33 mm case Ø, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
AUTOMATIC SINCE 1997
Swatch Automatic models are amazing watches with a self-winding mechanical movement.
All models offer a classic and elegant alternative for the style-conscious man or woman. Available with sapphire glass and
luminescent features on some models. Stainless steel, leather or rubber straps, water resistant (30 m/3 bar), shock resistant.
Designed for classy people with refined tastes and a sure sense of style, BIG CLASSIC is everything the name promises: a big, 41 mm diameter watch head offers a wide-open space to show what a classic is all about. Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
IRONY BIG SINCE 1994
Big modern and bold, designed for men and women. The Big is a real unisex watch. Aluminium case, clean and elegant design. On some models the hands glow in the dark.
Iconic Irony Family, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
Heroes and Friends
Flik Flak also features popular characters such as: Hello Kitty, Spiderman, Disney, Batman and much more! Every Flik Flak watch is Swiss made. Their power comes from the Swiss quartz movement, they are all shock resistant and can be machine washed (maximum temp of 40°C).
GENT SINCE 1983 The original plastic Swatch design. Recognized by its´ characteristically shaped case and amazing, fresh designs.34 mm case, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
My Pet & Me Roll over! Sit! Stay! Snuggle! My Pet & Me commands attention with big brown puppy dog eyes and faces that are cute enough to squeeze! The loves of our lives get Swatch-ified into watches with colors and designs that even humans would play fetch for.
Chinese New Year We are proud to present THE GOAT'S KEEPER, a special watch created in advance of the imminent Chinese New Year celebrations. Set to begin February 19, the traditional 15-day Chinese New Year celebrations bring family and friends together to enjoy a variety of festive events.
Swatch presents the radical reinvention of the Automatic watch – The front tells the time, the back tells the story! Swatch SISTEM51, 100 percent Swiss made, features a self-winding mechanical movement with only 51 parts and an exceptional 90 hour power reserve.
The Club Watch is the key to the Swatch Club Premium Membership. Simply buy this watch to enjoy exclusive benefits as a Premium member! Every Club Watch comes with a special personal code which you need to enter on www.swatch.com/clubmembership to validate your membership.
Core Collection Discover the Swatch Core Collection on the Official US online store. These are selections that are not only trendy but statement pieces, selections varying from the traditional Swatch DNA of plastic & Silicone watches to our indefinable Irony collections. There is something for everyone.
Valentine\'s Special Swatch is crazy about love and to prove it we have created this special watch “Unlock My Heart,” Inspired by love lock bridges around the world.
Women's Watches Swatch presents you its wide range of watches for Women on the Official US online store. From classic to trendy, silicone to metal, colors and sizes available that are sure to please even the toughest customer. Discover your new favorite today.
Men's Watches Swatch presents you its wide range of watches for Men on the Official US online store. The perfect watch is here, for the manly man or the fashion forward type, lightweight or heavy weight style, the perfect selection awaits. Discover your new favorite today.
Girl's Watches Discover girls watches from Flik Flak, Swiss made watches for children that are designed to make learning time easy and fun. Flik Flak watches are shock-resistant, and those with a fabric strap can be machine-washed.
Boy's Watches Discover watches for boys from Flik Flak, Swiss made watches for children that are designed to make learning time easy and fun. Flik Flak watches are shock-resistant, and those with a fabric strap can be machine-washed.
The latest and greatest has arrived! Browse our selection of stylish Swiss made watches that are timeless classics and perfect for any mood or outfit.
From Original Gent watches that started the Swatch revolution to ever popular New Gent collection that arrives in a variety of colors, shapes, and unique designs, find the one that’s perfect for you to create your swatch memory!
Bestsellers Check out this month’s best sellers! A wide selection of popular sizes and colors that would be sure to fit any outfit and any budget. From the ever popular Unisex New Gent Collection which is available in a variety of contrasting colors to our dynamic Irony collection, start tomorrow’s trend today!
Online Exclusive Discover the Swatch Online Exclusive items on the Official US Online Store. These are special items you can’t get at your local store. From seasonal items to the classics you remember as a kid, we always have something for everyone.
Gold & Rose Gold Watches Gold is sexy, elegant, and classy all rolled into one. The essential Full-Blooded to the radiance of Warm Glow, Dreamwhite for the day and Dreamnight for your night, it’s a dream every time. Any selection makes the right statement to capture the essence of you.
Skeleton Watches Discover our wide range of skeleton watches. Skeleton Watches are a new way to view the time….literally. Our transparent casing allows you to see the gears and all the functioning pieces that power the Swatch you love. Get one today and you’ll never see the time the same way.
Digital Watches Swatch Touch brings streetwise fashion to the wrist, showing inspiration from urban rhythms and electronic beats. Swatch Touch watches gives touch-screen access to six digital functions: two time zones, date, chronograph, alarm, timer and beep. You sweep through the functions with ease using finger-taps and sideways scrolls and optional built-in back-light to assure readability under all conditions.
Women\'s Watches Swatch presents you its wide range of watches for Women on the Official US online store. From classic to trendy, silicone to metal, colors and sizes available that are sure to please even the toughest customer. Discover your new favorite today.
The latest large-scale Maxis—supersized Swatch Gents designed to hang on the wall. Swatch presents an extra-stylish collection of its celebrated Maxi Swatch wall clocks. The latest large-scale (height 83 inches) Maxis-supersized Swatch Gents designed to hang on the wall.
I have used this watch for scuba diving, surfing, sailing, hiking, etc. It's 100% water resistant and has been doing great with the shocks. It's also very cute. I got a lot of complements wearing this watch.
best watch in the world Review by dakota
(Posted on 4/12/13)
I now have this watch in three colours--- the black, the blue/aqua, and the yellow/pink. the black is sharp, and my favourite part is definitely the face of it because the contrast is bold and to the point. matches absolutely anything. I had all of the bands, clasps, and faces swapped out with one another, so all three are totally original and have as many colours going on as humanly possible. I would recommend this product thrice over, hence why I have three myself. the band is amazing, the style is chic, and most importantly it's comfortable and SCRATCHES CAN BE BUFFED OUT!!!! how great is that my friends!
Great watch; cheap strap Review by sam
(Posted on 2/4/13)
I love this watch but I have had it for less than a year and the strap has broken twice. And since the strap is not covered by the warranty I have had to shell out money for the replacement straps. Sad.
2nd purchase Review by sjccheer
(Posted on 1/21/13)
I received this watch as a gift when I was about 10-11 years old. After 26 years the gears are finally worn out...I guess all the years of sun/sand/water finally took its toll. I think I got my $$ worth. Love the watch so much I am buying another one...then switch out the band for a standard length as I am not a fan of the double wrap around. Love this watch - simple and can be worn with everything.
Great all-around watch style Review by TLB
(Posted on 1/14/13)
I wear this watch across all seasons and with all fashion looks. Band is soft and can be worn loose enough to look like a double bangle bracelet rather than just a watch. Very happy with this purchase.
Cute and Functional Review by Derfia
(Posted on 12/23/12)
I just received this watch as a gift and I love it. Chic, simple, affordable, classic, and it's not made in China, but Switzerland! The watch band is also very comfortable and easy to fasten despite its length.
disappointed Review by surprised
(Posted on 10/23/12)
I was disappointed in this watch. The face was attractive (as expected). The band is very long and is meant to wrap around the wrist 2x. This was not made clear in the product details. It also results in the watch sitting awkwardly on the wrist.
Really nice Review by Mtakk
(Posted on 8/30/12)
I bought this watch it's awesome i love it but it's a little small and has few details its diffrent than regular watches and thats what i love about it
Love it!!! Best investment ever!!! Review by Terry
(Posted on 8/21/12)
Got it for work, best investment ever!
My everyday watch :) Review by Stacey T.
(Posted on 8/3/12)
I love the simplicity of this watch, I use it everyday & I get a lot of compliments about how cute it looks on me.
Great Watch! Review by Rochelle
(Posted on 6/26/12)
I've had this watch for a few months now and I've worn it quite a bit. I love the way it looks, it keeps good time, the price is excellent, it's all good!