You buy it because it looks good.
The watch is sporty and even elegant even though it's in plastic. A perfect choice for people who want to travel incognito and want to be stylish without showing off.
A big minus for it not having sapphire glass but then this is a cheap watch. Personaly I don't mind but some people might not like that the clock makes small ticking sounds.
And a big plus that it actually holds time spotless. I have 8 (much more expensive) working watches from rolex to corum and this is ironically the watch that holds time the best (probably cause it's battery driven).
So final words, a cheap watch that attracts a snob like me
Now I have pay $25.00 to get the replacement strap for $75 watch which will most likely to be broken within a year. What a joke.
I will not bother to replace and waste more money, and will not buy swatch product ever again.
You can't go wrong with this one