Swatch® US - POTENTIAL POWER

Watches
- Originals
  
  + Gent
  GENT SINCE 1983
  The original plastic Swatch design. Recognized by its´ characteristically shaped case and amazing, fresh designs. 34 mm case, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
  
  + New Gent
  NEW GENT SINCE 2010
  New Gents are the larger version of the Swatch Original Gent watches. The case size for New Gent is 41mm, while the case size for the Original Gent is 34mm. Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
  
  + Lady
  LADY SINCE 1983
  The plastic watch design for woman. Its case is similar to the Gent but decidedly smaller. Plastic cases, with most straps in plastic, silicone or metal. 25 mm case Ø, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
  
  + Chrono Plastic
  CHRONO SINCE 2008
  Stop watch, technical and sporty Suitable for all occasions for men & women. On some models the hands glow in the dark. Easy wear very light, perfect for all kind of sport activities. 41 mm case Ø, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
  
  + Square
  SQUARE SINCE 2000
  Polished stainless steel 316L bracelet with multicolored synthetic resin inlays. «Square» refers to the typical shape of the case. Colors, styles and designs change to follow the latest trends. 24 mm x 35 mm case, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
  
  Skin
  
  + Classic
  CLASSIC SINCE 1997
  The thickness watch of Swatch is 3.9 mm. The lightest watch of Swatch. Colorful, stylish and always contemporary. 34 mm case Ø, Elegant design, Minimalist, Silicone, Stainless steel, Textile, Plastic straps, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
  Irony
  
  + Chrono
  CHRONO SINCE 1996
  Sportive fashionable chronograph watch. Some of them have a tachymeter, helps you estimate the speed you are going. Some of the dials are brightly coloured. On some models the hands glow in the dark. Usually straps are in leather or they have a steel bracelet. Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
  
  + THE Chrono
  CHRONO SINCE 1996
  Sportive fashionable chronograph watch. Some of them have a tachymeter, helps you estimate the speed you are going. Some of the dials are brightly coloured. On some models the hands glow in the dark. Usually straps are in leather or they have a steel bracelet. Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
  
  + Lady
  LADY SINCE 1996
  First watches made in stainless steel or aluminium cases with the Metal Injection Moulding technology. Irony Lady gives the feminine touch to the Irony product family. 25 mm case Ø, The materials are creative: metal, leather, crystals and textiles, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
  
  + Medium
  MEDIUM SINCE 1995
  Designed for women with a casual and fashionable style. Stainless steel and aluminium cases, with most straps in metal, steel or leather. On some models the hands glow in the dark. 33 mm case Ø, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
  
  + Big Automatic
  AUTOMATIC SINCE 1997
  Swatch Automatic models are amazing watches with a self-winding mechanical movements. All models offer a classic and elegant alternative for the style-conscious man or women. Available with sapphire glass and luminescent features on some models. Stainless steel, leather or rubber straps, water resistant (30 m/3 bar), shock resistant.
  
  + Big
  IRONY BIG SINCE 1994
  Big modern and bold, designed for men and women. The Big is a real unisex watch. Aluminium case, clean and elegant design. On some models the hands glow in the dark. Iconic Irony Family, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
  
  + New Big
  IRONY NEW BIG
  Big modern and bold, designed for men and women. The New Big is a real unisex watch. Stainless steel and aluminium cases, with most straps in metal, steel or leather. On some models the hands glow in the dark. 43 mm case Ø, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
  
  + Retrograde
  CHRONO RETROGRADE SINCE 2007
  The Retrograde owes its name to its special retrograde function: the hands on all three chrono arcs flip back to zero and start counting again. 41.5 mm case Ø, stainless steel case. Glow in the dark on some models, Mineral glass – a quality glass face, Leather, stainless steel straps, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
  
  Digital
  
  + Swatch Touch
  SWATCH TOUCH SINCE 2011
  Lcd on curved glass with touch function. High tech – no push buttons. 6 Functions (Time t1 + t2, Date, Chrono, Alarm, Timer, Beep on/off), Backlight, Comfortable silicone strap, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
  Flik Flak
  
  + Children's Watches
  Flik Flak
  
  Discover the Flik Flak universe of Swiss made watches for Children.
  
  Available in a variety of sizes: Cute-Size: 3+, PreSchool: 5+ and Full-Size: 7+
  GENT SINCE 1983
  The original plastic Swatch design. Recognized by its´ characteristically shaped case and amazing, fresh designs.34 mm case, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
Collections
- + Irony Chrono Collection
  Irony Chrono Collection
  The Irony Chrono from Swatch is a high-performance time machine.
  
  + Summer Buzz Collection
  Summer Buzz Collection
  Discover the new Spring-Summer “Summer Buzz Collection”. This wide range of new watches includes bright colors, eye-catching designs and the irresistible feeling of summer!
  
  + Classic Collection
  Classic Collection
  Designed with contemporary and chic styles in mind, the new Swatch Spring Collection 2013 features attractive and versatile Swatch watches for all occasions.
  
  + Ethnic Collection
  Ethnic Collection
  Swatch exerts its passion for style with a new selection of models for the Spring Summer "Ethnic Collection". Browse the adventurous selection of contemporary and stylish designs featuring Aztec inspired patterns.
  
  + Denim Collection
  Denim Collection
  Swatch gives a new twist to denim in its Spring-Summer Collection 2013 with a selection of watches featuring denim inspired straps
  
  + SWATCH Est. 1983
  SWATCH Est. 1983
  As Swatch celebrates 30 years of creating colorful, exciting watches in line with the latest trends, the incredible story of Swatch is embodied in a special 30th anniversary watch 'Swatch Est. 1983'. The New Gent watch features a transparent plastic case and strap with a skeleton dial offering a clear view of the movement within. Key components are highlighted in gold and the word CELEBRATE is printed on the wheel. Printed in gold on a broad silver band are all those extraordinary years, from 1983 to 2013. The ‘Swatch Est. 1983’ watch comes in special shiny gold packaging.
  
  + Swatch Roland-Garros
  Swatch Roland-Garros
  Swatch is delighted to join tennis fans everywhere in anticipating the excitement and high drama of center court action at the Roland-Garros French Open 2013. Celebrating the players and fans alike, Swatch has created two winning special watches, Swatch Roland-Garros Black Smash & Swatch Roland-Garros White Smash, for this year’s event.
  
  + Swatch Touch
  Swatch Touch
  Swatch Touch brings streetwise fashion to the wrist, showing inspiration from urban rhythms and electronic beats. Swatch Touch watches gives touch-screen access to six digital functions: two time zones, date, chronograph, alarm, timer and beep. You sweep through the functions with ease using finger-taps and sideways scrolls and optional built-in backlight to assure readability under all conditions.
  
  + Chrono Plastic
  Chrono Plastic
  The Swatch Chrono Plastic Collection produces the finest levels of technical excellence, demonstrating the attention to detail and innovation that characterizes all Swatch products.
  
  + New Gent Lacquered
  New Gent Lacquered
  A fresh collection of ten sensational watch designs from Swatch confirms the gorgeous use of color and amazing innovation. Inspired by the New Gent, the de-constructed dials of each of these ten Swatch designs expose intricate inner mechanisms and combines stylish lacquered surfaces with a fabulous selection of fashion-forward colors.
  
  + Lady Collection
  The Lady Collection
  A breathtaking collection of Lady Originals watches is now ready to be unleashed by Swatch. Created in a selection of ultra-confident shades - sure to suit any mood and put a smile on anyone's face! - and featuring distinctive double-length tour straps, these designs brilliantly embody the feisty and fashion-forward spirit of this iconic Swiss watch and jewelry maker Swatch.
  
  + Colour Codes
  Colour Codes
  This collection brings us back to the roots where Swatch began. It's our DNA, a cultural code, it's creative and colourful. It's SWATCH !!
  Irony Chrono Collection
  The Irony Chrono from Swatch is a high-performance time machine.
Search By
- + Gifts for Dad
  Gifts for Dad
  Discover our favorite gifts for Dad.
  
  + New Releases
  New Releases
  Discover the latest Swatch products!
  
  + Bestsellers
  Bestsellers
  Check out our top 20 best sellers; the most popular watches from this month which include the dynamic Touch screen watch and the popular New Gent collection in a variety of contrasting colors.
  
  + Women
  Watches for Women
  Swatch presents you its wide range of watches for Women on the Official US online store.
  
  + Men
  Swatch presents you its wide range of watches for Men on the Official US online store
  
  + Gifts under $100
  Searching for that perfect gift? Check out our favorite gifts for under $100.
  
  + Gifts for Her
  Gifts for Her
  Discover our favorite gifts for Her. From A La Folie to Color the Sky, our colorful watches make the perfect gift.
  
  + Vintage
  Discover Vintage Swatch Watches on the Official US online store.
  
  + Collectibles
  Discover Swatch collectibles on the Official US online store.
  Gifts for Dad
  Discover our favorite gifts for Dad.
Accessories
- + Jewelry
  
  + Straps
  Choose a stylish or funky-colored strap to customize your Swatch!
  
  + Batteries
  Battery out of order? Change it directly through the Official Swatch US Online Store.
  
  + MAXI Watches
  The latest large-scale Maxis—supersized Swatch Gents designed to hang on the wall.