GENT SINCE 1983
The original plastic Swatch design. Recognized by its´ characteristically shaped case and amazing, fresh designs.
34 mm case, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
NEW GENT SINCE 2010
New Gents are the larger version of the Swatch Original Gent watches. The case size for New Gent is 41mm, while the case size for the Original Gent is 34mm. Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
LADY SINCE 1983
The plastic watch design for woman. Its case is similar to the Gent but decidedly smaller. Plastic cases, with most straps in plastic, silicone or metal. 25 mm case Ø, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
The Swatch Scuba Libre collection is available in standout fashionable colours, suitable for both men and women. The date function is clearly readable and straps come in silicone or nylon. 44mm case Ø, Water resistant (200 m/ 20 bar), Shock resistant, Quartz precision.
SQUARE SINCE 2000
Polished stainless steel 316L bracelet with multicolored synthetic resin inlays.
«Square» refers to the typical shape of the case.
Colors, styles and designs change to follow the latest trends.
24 mm x 35 mm case, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
CLASSIC SINCE 1997
The lightest and thinnest (3.9 mm) watch that Swatch makes. Colorful, stylish and always contemporary.
34 mm case Ø, Elegant design, Minimalist, Silicone, Stainless steel, Textile, Plastic straps, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
CHRONO SINCE 1996
Sportive fashionable chronograph watch. Some of them have a tachymeter, helps you estimate the speed you are going. Some of the dials are brightly coloured. On some models the hands glow in the dark. Usually straps are in leather or they have a steel bracelet.
Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
LADY SINCE 1996
First watches made in stainless steel or aluminium cases with the Metal Injection Moulding technology. Irony Lady gives the feminine touch to the Irony product family.
25 mm case Ø, The materials are creative: metal, leather, crystals and textiles, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
MEDIUM SINCE 1995
Designed for women with a casual and fashionable style. Stainless steel and aluminium cases, with most straps in metal, steel or leather.
On some models the hands glow in the dark.
33 mm case Ø, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
AUTOMATIC SINCE 1997
Swatch Automatic models are amazing watches with a self-winding mechanical movement.
All models offer a classic and elegant alternative for the style-conscious man or woman. Available with sapphire glass and
luminescent features on some models. Stainless steel, leather or rubber straps, water resistant (30 m/3 bar), shock resistant.
Designed for classy people with refined tastes and a sure sense of style, BIG CLASSIC is everything the name promises: a big, 41 mm diameter watch head offers a wide-open space to show what a classic is all about. Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
IRONY BIG SINCE 1994
Big modern and bold, designed for men and women. The Big is a real unisex watch. Aluminium case, clean and elegant design. On some models the hands glow in the dark.
Iconic Irony Family, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
Heroes and Friends
Flik Flak also features popular characters such as: Hello Kitty, Spiderman, Disney, Batman and much more! Every Flik Flak watch is Swiss made. Their power comes from the Swiss quartz movement, they are all shock resistant and can be machine washed (maximum temp of 40°C).
GENT SINCE 1983 The original plastic Swatch design. Recognized by its´ characteristically shaped case and amazing, fresh designs.34 mm case, Water resistant (30 m/3 bar), Shock resistant, Quartz precision.
My Pet & Me Roll over! Sit! Stay! Snuggle! My Pet & Me commands attention with big brown puppy dog eyes and faces that are cute enough to squeeze! The loves of our lives get Swatch-ified into watches with colors and designs that even humans would play fetch for.
Chinese New Year We are proud to present THE GOAT'S KEEPER, a special watch created in advance of the imminent Chinese New Year celebrations. Set to begin February 19, the traditional 15-day Chinese New Year celebrations bring family and friends together to enjoy a variety of festive events.
Swatch presents the radical reinvention of the Automatic watch – The front tells the time, the back tells the story! Swatch SISTEM51, 100 percent Swiss made, features a self-winding mechanical movement with only 51 parts and an exceptional 90 hour power reserve.
Flik Flak® Sunny Hours Lights off. Imagination on. For kids, bedrooms, tree houses and car journeys are sets for the most spectacular movie scripts – directed by fantasy. Flik Flak assigns leading roles in its Spring Summer Collection 2015 to learning to tell the time and igniting the imagination.
The Club Watch is the key to the Swatch Club Premium Membership. Simply buy this watch to enjoy exclusive benefits as a Premium member! Every Club Watch comes with a special personal code which you need to enter on www.swatch.com/clubmembership to validate your membership.
Swatch Freeride World Tour 2015 By The North Face Celebrating all the athletes competing in the most spectacular of winter sports tours, Swatch Freeride World Tour 2015 By The North Face, Swatch has created two new special edition watches, FWT 2015 BLUE and FWT 2015 RED.
Core Collection Discover the Swatch Core Collection on the Official US online store. These are selections that are not only trendy but statement pieces, selections varying from the traditional Swatch DNA of plastic & Silicone watches to our indefinable Irony collections. There is something for everyone.
Valentine\'s Special Swatch is crazy about love and to prove it we have created this special watch “Unlock My Heart,” Inspired by love lock bridges around the world.
Women's Watches Swatch presents you its wide range of watches for Women on the Official US online store. From classic to trendy, silicone to metal, colors and sizes available that are sure to please even the toughest customer. Discover your new favorite today.
Men's Watches Swatch presents you its wide range of watches for Men on the Official US online store. The perfect watch is here, for the manly man or the fashion forward type, lightweight or heavy weight style, the perfect selection awaits. Discover your new favorite today.
Girl's Watches Discover girls watches from Flik Flak, Swiss made watches for children that are designed to make learning time easy and fun. Flik Flak watches are shock-resistant, and those with a fabric strap can be machine-washed.
Boy's Watches Discover watches for boys from Flik Flak, Swiss made watches for children that are designed to make learning time easy and fun. Flik Flak watches are shock-resistant, and those with a fabric strap can be machine-washed.
The latest and greatest has arrived! Browse our selection of stylish Swiss made watches that are timeless classics and perfect for any mood or outfit.
From Original Gent watches that started the Swatch revolution to ever popular New Gent collection that arrives in a variety of colors, shapes, and unique designs, find the one that’s perfect for you to create your swatch memory!
Bestsellers Check out this month’s best sellers! A wide selection of popular sizes and colors that would be sure to fit any outfit and any budget. From the ever popular Unisex New Gent Collection which is available in a variety of contrasting colors to our dynamic Irony collection, start tomorrow’s trend today!
Online Exclusive Discover the Swatch Online Exclusive items on the Official US Online Store. These are special items you can’t get at your local store. From seasonal items to the classics you remember as a kid, we always have something for everyone.
Gold & Rose Gold Watches Gold is sexy, elegant, and classy all rolled into one. The essential Full-Blooded to the radiance of Warm Glow, Dreamwhite for the day and Dreamnight for your night, it’s a dream every time. Any selection makes the right statement to capture the essence of you.
Skeleton Watches Discover our wide range of skeleton watches. Skeleton Watches are a new way to view the time….literally. Our transparent casing allows you to see the gears and all the functioning pieces that power the Swatch you love. Get one today and you’ll never see the time the same way.
Digital Watches Swatch Touch brings streetwise fashion to the wrist, showing inspiration from urban rhythms and electronic beats. Swatch Touch watches gives touch-screen access to six digital functions: two time zones, date, chronograph, alarm, timer and beep. You sweep through the functions with ease using finger-taps and sideways scrolls and optional built-in back-light to assure readability under all conditions.
Valentine\'s Gifts Let her take her sweet time. Let him count the minutes that you're away. Discover our favorite gifts for Valentine's Day.
The latest large-scale Maxis—supersized Swatch Gents designed to hang on the wall. Swatch presents an extra-stylish collection of its celebrated Maxi Swatch wall clocks. The latest large-scale (height 83 inches) Maxis-supersized Swatch Gents designed to hang on the wall.
I boght this watch about 7 years ago. Just love it. I wear it all the time even in water and the watch itself has held up great, i have had to replace the band a couple of times, and of course the battery, but i love it.
Love. Albeit hard to put on. Review by Valentin
(Posted on 3/20/13)
Beautiful, compliments galore, and I love it. However, the reason for a quality of 3 is because on the 1st one I bought, the leather straps were, as others have said, unraveling a bit. I returned it and got another that was just perfect. And I'm happy to see replacement straps for sale. Will definitely start a Swatch collection.
Lovely watch Review by Pedi
(Posted on 3/2/13)
I got this watch 4 years ago and I have to admit it was first hard to put on until I got used to it. I don't wear it all the time, but frequently, and I often wear it quite loose when I'm in a rush and clasp whatever ring I can catch. About a year ago I nearly lost it wearing it really loose. It caught somewhere running downstairs at a public transport station and the clasped ring broke, the watch fell and since I was running I didn't even notice quickly. Another passenger behind me picked it up! The watch looked fine, not a scratch. I had lost half the rings, but since it was much too long for my small wrist that's even better. Some of the bands are chipping color now and I'm ordering a replacement band as I love this watch!
excellent Review by Peggy
(Posted on 12/1/12)
I bought this watch while I was in Hawaii four years ago. I got it because I thought it would "go" with everything, and it does. I don't wear it all the time, because on a daily basis I'm usually wearing my Swatch that has a sweep hand since I'm a nurse. But I do wear it a lot. I haven't had any trouble with the strap so far. I do have a small wrist and the band fits me perfectly in the smallest ring. I don't have any trouble putting it on, although I must admit i thought I would. But it hasn't proved to be a problem. I get compliments on it all the time. I own three Swatches and plan on getting another one (more dressy) when I'm in New York this month. This one is my favorite, though, and will probably continue to be. It just "goes" with everything.
Great Watch - questionable band Review by A
(Posted on 10/30/12)
I also had this watch and wore it constantly for 2 years. Then the band started to deteriorate. I went to the Swatch shop nearest me (45 minutes away) and was told that there is no replacement band for it and that the watch was discontinued. So I wore it for about 1 more year until the band fell apart. I was so disappointed that I was done with this Swatch. That was about 4 years ago! I cannot believe it is still for sale by Swatch. I will not believe their sales people again. This was my favorite Swatch that I ever owned!!
Great cute product Review by Xio
(Posted on 10/5/12)
My brother bought me this watch about a year ago, and I have received nonstop compliments on it ever since :) I love it, it's colorful, cute, and a great product. One of my straps came out, but I bought a replacement band with no problem. I NEVER take this watch off, it's withstood baths and showers, pools, and oceans. Like another review said, great for small wrists--I love the bracelet strap!
Great, but one strap pulled out on one side Review by Marzidote
(Posted on 9/26/12)
I love this watch. Compliments galore. However, one strap pulled out on one side. I took it to a jeweler and there was nothing they could do, except remove it. I still wear it and am planning on getting one for my daughter for her birthday. Possibly another one for myself before they are discontinued.
Great watch Review by Nat
(Posted on 8/19/12)
I was given this watch as a gift a couple of years ago. I love it and I wore it nonstop until the colors began to peel off the band. It withstood water very well, I used it all the time and I got lots of compliments on its cute colors and its cool design. Although it has started to fade a bit from constant use (I literally never took it off for two years!), it is a very nice watch overall and I would recommend it.
Great, but strap peels. Review by Captain Bluebear
(Posted on 8/18/12)
It's an awesome watch, but over time the strap crackled and is now starting to peel. Also, since this watch has a bracelet type clasp to put it on, it becomes a bit difficult at times. Better for smaller sized wrists, but it's beautiful and useful, too.